Social Media Work in HR, Higher Education, and Small Business

As a seasoned professional, I’ve managed corporate social media channels for Santander US, Santander Bank, and Santander Consumer USA, UHD Marilyn Davies College of Business, and other small businesses.

• Culture, Engagement & Inclusion (CE&I):

• Spearheaded initiatives to promote diversity, foster an inclusive workplace, and strengthen our business resource groups.

• Amplified Santander’s commitment to employee well-being and satisfaction.

• Talent & Acquisition:

• Collaborated with recruitment teams to showcase Santander’s unique employer brand.

• Leveraged social media platforms to attract top talent and communicate career opportunities.

• Small Business Branding:

• Assisted small businesses in developing their external brand presence.

• Crafted compelling narratives, designed visual content, and executed targeted campaigns to enhance brand visibility.

• Executive Communications:

• Developed and executed strategic communication plans for C-suite executives.

• Crafted impactful messages, speeches, and thought leadership content to align with organizational goals.

• Higher Education:

• My background in higher education provides a holistic perspective on talent development, organizational culture, and corporate fellowship recruitment.

• Successfully bridged academia and corporate environments, understanding the nuances of both.

• Collaborated with MDCOB, the state’s largest MBA program, to enhance their social media presence.

• Promoted graduate programs such as the Master of Professional Accountancy and the Master of Security Management.

In summary, my social media work has been instrumental in shaping corporate narratives, fostering employee engagement, attracting exceptional talent, and supporting corporations, small businesses, and higher education institutions.

Let’s connect and discuss how my experience can contribute to your team’s success!